Identities built like architecture
We design brand identities from the ground up: strategy, name, mark, type and the system that holds them together.
Every mark starts on a grid. Every rule is written down. The result works on a business card and on a building.
ScrollMarks with a system behind them
A brand identity is a building. It needs a foundation, a structure and rules that hold under load. We draw the plan first, then the facade.
What we build
Positioning, audience, values and voice. We define what the brand stands for before we decide how it looks.
Workshops · Audit · Positioning · VoiceNames that are short, ownable and easy to say in English and Arabic, checked for domains and trademarks.
Name generation · Screening · TaglinesPrimary mark, wordmark, monogram and lock-ups, each drawn on a construction grid with fixed clear space and minimum sizes.
Construction grid · Lock-ups · Min. size 16pxA type hierarchy and palette that work in print and on screen, with exact values for CMYK, RGB, HEX and Pantone.
Type scale · Palette · Accessibility checksHow the brand moves: logo animation, transitions and timing curves for social, film and product.
Logo reveal · Easing · Social kitsA complete rulebook so your team and partners apply the identity correctly, delivered as PDF and editable source files.
Guideline book · Templates · Asset library
Four phases, one plan
Discover
Interviews, market audit and a clear brief. We agree on the problem before solving it.
Define
Strategy, positioning and naming. The foundation every design decision rests on.
Design
Mark, type, colour and layout explored on the grid, then refined into one system.
Deliver
Guidelines, master files and rollout support across print, digital and space.
Tell us about your company and what you need. We reply to every brief within two working days.
New business
archstudiokwi@gmail.com